DAVID F MITCHELL
Engineering in Boulder, CO
License number
Massachusetts 34954
Issued Date
Nov 17, 1989
Expiration Date
Jun 30, 2018
Type
Structural Engineer
Address
Address
Boulder, CO 80308
Professional information
Creating, Managing And Optimizing Online Advertising
US Patent:
2011007, Mar 24, 2011
Filed:
Jul 8, 2010
Appl. No.:
12/832568
Inventors:
Niel Robertson - Boulder CO, US
Chris Burton - Boulder CO, US
Tom Guzik - Boulder CO, US
Jeff Osborn - Boulder CO, US
Michael Lawless - Boulder CO, US
Bill Quinn - Boulder CO, US
Seth Levine - Boulder CO, US
Matt Hessler - Boulder CO, US
David Mitchell - Boulder CO, US
Chris Burton - Boulder CO, US
Tom Guzik - Boulder CO, US
Jeff Osborn - Boulder CO, US
Michael Lawless - Boulder CO, US
Bill Quinn - Boulder CO, US
Seth Levine - Boulder CO, US
Matt Hessler - Boulder CO, US
David Mitchell - Boulder CO, US
International Classification:
G06Q 30/00
US Classification:
705 1443, 705 1448
Abstract:
Systems and methods for creating, managing and optimizing online advertising campaigns include groups of independent human resources working through a marketplace to suggest and optimize appropriate choices for how, where and how much to pay for online advertising. Optimization is achieved through the use of market-based incentives that pay participants based on the quality, quantity and efficiency of the results of their suggestions. The systems and methods enable a marketplace that leverages the inherent knowledge of a large group of people to come up with all search terms, placements, targeting and advertisements that might be relevant to a product, and determine the optimal auction prices for these search terms, placements, targeting and ads on the search engine systems.
Creating, Managing And Optimizing Online Advertising
US Patent:
2012003, Feb 9, 2012
Filed:
Mar 18, 2011
Appl. No.:
13/051866
Inventors:
Niel ROBERTSON - Boulder CO, US
Chris BURTON - Boulder CO, US
Tom GUZIK - Boulder CO, US
Jeff OSBORN - Boulder CO, US
Michael LAWLESS - Boulder CO, US
Bill QUINN - Boulder CO, US
Seth LEVINE - Boulder CO, US
Matt HESSLER - Boulder CO, US
David MITCHELL - Boulder CO, US
Chris BURTON - Boulder CO, US
Tom GUZIK - Boulder CO, US
Jeff OSBORN - Boulder CO, US
Michael LAWLESS - Boulder CO, US
Bill QUINN - Boulder CO, US
Seth LEVINE - Boulder CO, US
Matt HESSLER - Boulder CO, US
David MITCHELL - Boulder CO, US
International Classification:
G06Q 30/02
US Classification:
705 1443
Abstract:
Systems and methods for creating, managing and optimizing online advertising campaigns include groups of independent human resources working through a marketplace to suggest and optimize appropriate choices for how, where and how much to pay for online advertising. Optimization is achieved through the use of market-based incentives that pay participants based on the quality, quantity and efficiency of the results of their suggestions. The systems and methods enable a marketplace that leverages the inherent knowledge of a large group of people to come up with all search terms, placements, targeting and advertisements that might be relevant to a product, and determine the optimal auction prices for these search terms, placements, targeting and ads on the search engine systems.
Creating, Managing And Optimizing Online Advertising
US Patent:
2012003, Feb 9, 2012
Filed:
Mar 18, 2011
Appl. No.:
13/051843
Inventors:
Niel ROBERTSON - Boulder CO, US
Chris BURTON - Boulder CO, US
Tom GUZIK - Boulder CO, US
Jeff OSBORN - Boulder CO, US
Michael LAWLESS - Boulder CO, US
Bill QUINN - Boulder CO, US
Seth LEVINE - Boulder CO, US
Matt HESSLER - Boulder CO, US
David MITCHELL - Boulder CO, US
Chris BURTON - Boulder CO, US
Tom GUZIK - Boulder CO, US
Jeff OSBORN - Boulder CO, US
Michael LAWLESS - Boulder CO, US
Bill QUINN - Boulder CO, US
Seth LEVINE - Boulder CO, US
Matt HESSLER - Boulder CO, US
David MITCHELL - Boulder CO, US
International Classification:
G06Q 30/02
US Classification:
705 1443, 705 1448
Abstract:
Systems and methods for creating, managing and optimizing online advertising campaigns include groups of independent human resources working through a marketplace to suggest and optimize appropriate choices for how, where and how much to pay for online advertising. Optimization is achieved through the use of market-based incentives that pay participants based on the quality, quantity and efficiency of the results of their suggestions. The systems and methods enable a marketplace that leverages the inherent knowledge of a large group of people to come up with all search terms, placements, targeting and advertisements that might be relevant to a product, and determine the optimal auction prices for these search terms, placements, targeting and ads on the search engine systems.