Inventors:
Daniel Wong - San Jose CA, US
Raghotham Murthy - Palo Alto CA, US
International Classification:
G06Q 30/00
Abstract:
A method and system are provided for using commodity databases for parallelized and scalable solutions in Internet advertising. In one example, the method includes receiving first-type data and second-type data from one or more web servers, partitioning the first-type data into a particular number of first-type partitions, partitioning the second-type data into second-type partitions, wherein there are a same number of second-type partitions as the particular number of first-type partitions, sorting each first-type event by a second-type timestamp, opening second-type event files and finding first-type event matches, generating annotated second-type data by annotating each second-type event file with data from matching first-type events, and optimizing an advertising model based on the annotated second-type data.