Position:
VP of Marketing Science at GfK Custom Research North America
Work:
GfK Custom Research North America
since Jan 2012
-
VP of Marketing Science
Knowledge Networks
Oct 2007 - Jan 2012
-
VP of Analytics
PERT Survey Research
Oct 2006 - Sep 2007
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Vice President
DataMind Research
Jun 2004 - Oct 2006
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President
Ztech Associates / ALLEZ Software
Jun 2001 - Jun 2004
-
Chief Scientific Officer
Pharmetrics
Jun 1999 - Jun 2001
-
Senior Scientist
Education:
Stanford University 1988 - 1993
Ph.D., Cognitive Psychology and Neuroscience
Stanford University 1981 - 1986
B.A., Psychology
Skills:
Market Research, Research, Data Analysis, Analytics, Quantitative Research, Conjoint, Conjoint Analysis, Marketing Science, Factor Analysis, Statistics, Consumer Insights, Marketing Research, SPSS, Segmentation, SAS, Predictive Modeling, Marketing Strategy, Data Mining, Advertising Research, Predictive Analytics, Survey Research, Brand Equity
Interests:
Market research, data analysis, forecasting, psychology, philosophy, bicycling, my kids