Position:
CRM Strategy Consultant at IBM Global Business Services
Location:
Greater New York City Area
Work:
IBM Global Business Services
since 2007
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CRM Strategy Consultant
Pfizer Global Pharmaceuticals
2003 - 2006
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Director, Relationship Marketing
Unilever
2000 - 2003
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Relationship Marketing Director
Citibank Student Loan Group
1999 - 2000
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Vice President, Marketing Director
Citibank Asia Pacific, Singapore
1996 - 1999
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VP, Regional Loyalty & Strategic Alliances
Citibank
1993 - 1996
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AVP, Loyalty & Retention Bankcards
Education:
New York University - Leonard N. Stern School of Business 1991 - 1993
Syracuse University 1985 - 1989
Skills:
Cross-functional Team Leadership, Segmentation, Retail, Market Research, Return on Investment, Predictive Modeling, Business Process Design, Loyalty Programs, Targeted Advertising, Analytics, Customer Insight, Database Marketing, Multi-channel Marketing, Relationship Marketing, Marketing Strategy, CRM, Direct Marketing, Thought Leadership, Digital Marketing, Integrated Marketing, Strategy, Competitive Analysis, Customer Acquisition, Global Marketing
Honor & Awards:
2005 Web Awards Outstanding Website (for PfizerforLiving.com)
The Rx Club Show 2005 Award of Excellence (for PfizerforLiving.com)
2005 MM&M awards Finalist in the 'Best Relationship Marketing Program' category (for PfizerforLiving.com)