Position:
Director of Consumer Insights & Strategy at Mondelez International
Work:
Mondelez International
- Deerfield, IL since Oct 2012
-
Director of Consumer Insights & Strategy
Kraft Foods
Jun 2004 - Oct 2012
-
Director of Consumer Insights & Strategy, Breakthrough Innovation
Kraft Foods
Jun 2006 - Nov 2009
-
Senior Category Insights Manager
Element 79
2004 - 2004
-
Senior Planner
BBDO Chicago
Jun 1999 - Dec 2003
-
Senior Researcher & Planner
Northwestern University
Jan 1993 - Jan 1998
-
Professor
University of Michigan
Jan 1991 - Jan 1992
-
Research Fellow
Education:
Northwestern University 1992 - 1998
Ph.D, Cognitive Psychology
Northwestern University 1992 - 1997
Doctor of Philosophy (Ph.D.), Cognitive Psychology
University of Michigan 1991 - 1992
Purdue University 1987 - 1991
B.A, Psychology
Skills:
Customer Insight, Market Research, Marketing Research, Brand Equity, Qualitative Research, Consumer Behaviour, Cross-functional Team Leadership, Strategy, Brand Development, Brand Architecture, Data Analysis