Inventors:
Christian M. Curtis - Rockville MD, US
Charles W. K. Gritton - Sterling VA, US
Assignee:
Hillcrest Laboratories, Inc. - Rockville MD
International Classification:
G06Q 30/00
Abstract:
Systems and methods provide techniques for associating advertisements with relevant content on a user interface. A method for placing advertisements on a user interface includes providing a user interface having a plurality of user interface screens, at least some of the plurality of user interface screens containing user-selectable control objects, and determining which of a plurality of advertisements to display on a user interface screen based on at least one of the following criteria: topical relevance, contextual relevance, path relevance and cognitive prominence.