CHRISTIAN MICHAEL CURTIS
Pilots at Arbor Frst Dr, Rockville, MD
License number
Maryland C1044238
Category
Airmen
Address
Address
14226 Arbor Forest Dr, Rockville, MD 20850
Professional information
Systems And Methods For Placing Advertisements
US Patent:
8180672, May 15, 2012
Filed:
Feb 16, 2007
Appl. No.:
11/707797
Inventors:
Christian M. Curtis - Rockville MD, US
Charles W. K. Gritton - Sterling VA, US
Charles W. K. Gritton - Sterling VA, US
Assignee:
Hillcrest Laboratories, Inc. - Rockville MD
International Classification:
G06Q 30/00
US Classification:
705 144
Abstract:
Systems and methods provide techniques for associating advertisements with relevant content on a user interface. A method for placing advertisements on a user interface includes providing a user interface having a plurality of user interface screens, at least some of the plurality of user interface screens containing user-selectable control objects, and determining which of a plurality of advertisements to display on a user interface screen based on at least one of the following criteria: topical relevance, contextual relevance, path relevance and cognitive prominence.