CALEB J SIEFERT, PHD
Psychologist in Boston, MA
License number
Massachusetts PSY8611
Category
Psychologist
Type
Psychologist
Address
Address
55 Mgh Psychiatry Service, Boston, MA 02114
Phone
(617) 724-9144
(617) 724-0287
(617) 724-0287
Professional information
Dr. Caleb J Siefert, Boston MA - PHD
Specialties:
Psychology
Address:
MASSACHUSETTS GENERAL HOSPITAL
55 Fruit St, Boston 02114
(617) 726-2000 (Phone), (617) 724-5843 (Fax)
55 Fruit St, Boston 02114
(617) 724-9144 (Phone)
55 Fruit St, Boston 02114
(617) 724-9144 (Phone)
55 Fruit St, Boston 02114
(617) 726-2000 (Phone), (617) 724-5843 (Fax)
55 Fruit St, Boston 02114
(617) 724-9144 (Phone)
55 Fruit St, Boston 02114
(617) 724-9144 (Phone)
Languages:
English
Hospitals:
MASSACHUSETTS GENERAL HOSPITAL
55 Fruit St, Boston 02114
55 Fruit St, Boston 02114
55 Fruit St, Boston 02114
Massachusetts General Hospital
55 Fruit St, Boston 02114
55 Fruit St, Boston 02114
55 Fruit St, Boston 02114
55 Fruit St, Boston 02114
Massachusetts General Hospital
55 Fruit St, Boston 02114
Method And System For Predicting Audience Viewing Behavior
US Patent:
2010021, Aug 19, 2010
Filed:
Mar 29, 2010
Appl. No.:
12/749376
Inventors:
Carl D. Marci - Boston MA, US
Brian Levine - Needham MA, US
Ravi Kanth V Kothuri - Nashua NH, US
Caleb J. Siefert - Boston MA, US
Brian Levine - Needham MA, US
Ravi Kanth V Kothuri - Nashua NH, US
Caleb J. Siefert - Boston MA, US
Assignee:
Innerscope Research, LLC - Boston MA
International Classification:
G06Q 10/00, G06Q 50/00, A61B 5/00, H04H 60/33
US Classification:
705 10, 600301, 725 12
Abstract:
The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.