BENJAMIN G EDELMAN
Broker in Cambridge, MA
License number
Massachusetts 149566
Issued Date
Apr 17, 2012
Expiration Date
May 2, 2014
Type
Broker
Address
Address
Cambridge, MA 02138
Professional information
Auditing Advertisement Presentations On A Client Device
US Patent:
2008024, Oct 2, 2008
Filed:
Mar 28, 2008
Appl. No.:
12/058019
Inventors:
Benjamin G. Edelman - Cambridge MA, US
International Classification:
G06Q 30/00
US Classification:
705 7
Abstract:
An advertisement auditing system determines whether advertisements are being presented to or displayed on client devices in an intended fashion. By comparing expected advertising results with actual advertising results on a client device, it is possible to evaluate the accuracy of advertising campaigns and advertisement content delivery. In various embodiments, the client device(s) may be virtualized to improve flexibility and scalability of auditing functions.