Work:
CafeYak.com
since Oct 2007
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Publisher
Sears Holdings Corp
Jun 2005 - Oct 2007
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Marketing Manager
Cramer-Krasselt
Jun 1998 - Jun 2005
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Digital Media Supervisor
Education:
Michigan State University 1996 - 1998
M.A., Communications
Moscow State Linguistic University 1990 - 1995
B.A., English, Spanish, Education
Skills:
Affiliate Marketing, Search Advertising, Advergaming, Online Marketing, Emerging Media, Media Buying, Interactive Marketing, PPC, Online Advertising, SEM, Digital Strategy, Digital Marketing, Email Marketing, Web Analytics, Google Analytics, Social Media Marketing, Digital Media, E-commerce, SEO, Lead Generation, Media Planning, Advertising, Campaign Optimization, Integrated Marketing, Competitive Analysis, Marketing Strategy, Viral Marketing, Creative Development, New Business Development, Interactive Advertising
Interests:
online marketing, integrated marketing, word-of-mouth, advergaming, languages
Honor & Awards:
•Winner of the 2004 silver OMMA award for the AirTran Airways campaign (2001-2004) which quadrupled online bookings - a revenue-focused campaign that was the digital showcase for C-K.
•2005 Best Affiliate Marketing campaign for Sears Holdings at Ad:tech, to represent the success of category commissions.
Languages:
French, Spanish, Italian, Russian