Position:
VP Customer Insight , Managing Director Market Research & Customer Insights at WebMD
Location:
Greater New York City Area
Industry:
Marketing and Advertising
Work:
WebMD
- Greater New York City Area since Oct 2012
-
VP Customer Insight , Managing Director Market Research & Customer Insights
GfK Custom Research North America
Nov 2010 - Oct 2012
-
Senior Vice President Marketing Science
GfK Healthcare
Dec 2007 - Nov 2010
-
VP Marketing Science
GfK Market Measures
Dec 2006 - Dec 2007
-
Director MS
Unilever HPC
Jun 2004 - Oct 2006
-
Claims Development Manager
Unilever
Mar 2003 - Oct 2006
-
Data Science
PsychoGenics
Jun 2001 - Dec 2003
-
BioStatistician
Education:
Binghamton University
Colorado State University
Skills:
Segmentation, Custom Choice/Conjoint Models, Forecasting Models, Pricing, Message Development, Tracking, Sales Force Effectiveness, Customer Satisfaction, Customer Loyalty, Omnibus, Large data, Regression, Optimization, Landscape, Ad Track, Retention, Adoption models, New Product Development, Ideation, Bayesian Analytics, CRM analytics, Brand Equity, SEM, Click Traffic, Test Control, Marketing Communications, Fact based strategy, Statistical Inference, Analytics, Communications Audits, Sales Effectiveness, Marketing Research, Product Development, Forecasting, Quantitative Research, Customer Insight, Market Research, Advertising Research, Survey Design, Regression Testing, CRM