Inventors:
Andrew Marcuvitz - Lincoln MA, US
Andrew Prihodko - Lincoln MA, US
Sharon A. Peyer - Lincoln MA, US
International Classification:
G06Q 30/00, H04L 9/32, G06F 21/00, G06Q 20/00
US Classification:
705 142, 705 1419, 705 1444, 726 7
Abstract:
Systems and methods of delivering and accessing information such as targeted advertisements and other information content in a computer network environment that increase the efficiency of services provided by advertisers, while enhancing the economics of information content owners. The system implements a triangular economic transaction enabling negotiated transactions involving an information content owner, an advertiser, and a consumer. During the transactions between the respective parties, the information content owner is in control over terms of sale for its information content, the advertiser is in control over terms of its advertising campaign, and the consumer maintains control over personal profile information upon which the targeting of advertisements is based. The system allows the consumer to view targeted advertisements or any desired information content at a computer or computerized device on his or her own schedule, while maintaining a desired level of on-line privacy.