Position:
Global Chief Marketing Officer at NJOY Electronic Cigarettes
Industry:
Marketing and Advertising
Work:
NJOY Electronic Cigarettes
- Scottsdale, AZ since 2012
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Global Chief Marketing Officer
Beaver & Company Consulting, Inc
- New York, NY and Los Angeles, CA 2009 - 2012
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Principal
Russian Standard Vodka
- New York, NY and Moscow, RU 2005 - 2009
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Chief Marketing Officer
Badger & Partners
- New York, New York 2003 - 2005
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Chief Marketing Officer
TBWA\Chiat\Day New York
- New York, New York 1999 - 2001
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Managing Partner & Director of Client Services
Deutsch
- New York, New York 1993 - 1999
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Executive Vice President, Group Account Director
Avrett, Free & Ginsberg, Inc.
- New York, New York 1990 - 1993
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Account Supervisor
Herb Kohl for United States Senator
- Milwaukee, WI and Washington, DC 1988 - 1989
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Unites States Senator Herb Kohl, Director of Scheduling & Communications Deputy
The Governor of Pennsylvania
1986 - 1988
-
The Govenor of Pennsylvania, Policy Analyst and Communications Deputy
Bob Casey for Governor
- Philadelphia, PA Jan 1986 - Dec 1986
-
Advance Director and Opposition Research
Education:
University of Pennsylvania
Skills:
Direct Marketing, Brand Architecture, Marketing Research, Digital Strategy, Digital Marketing, Marketing, Competitive Analysis, Social Media, Strategy, Market Research, Customer Insight, Social Media Marketing, Online Advertising, FMCG, Branding & Identity, Management, Sponsorship, Strategic Partnerships, Content Strategy, Analytics, Brand Awareness, Public Relations
Interests:
HIV Prevention Education & Awareness Volunteer, Pro Bono Consulting to Various New York City Political Campaigns, Opinion and Editorial Journalism, Golf
Honor & Awards:
RSV Marketing Leads Digital & Social Media. "Merges digital and social media, traditional ads & direct retail events creating ownable branded content." Media Wire 9/29/08. www.drinksmediawire.com/afficher_cdp.asp?rssid=3795-2
Harvard Bussiness Review, '07 "Russian Standard Vodka: Breaking the Brand Mold." hbr.org/product/russian-standard/an/508053-PDF-ENG
"Best Marketing Campaign" to RSV. Media Wire. www.drinksmediawire.com/afficher_cdp.asp?id=2624&lng=2
A. Beaver, longtime agency executive, to Badger & Partners, as Chief Marketing Officer. NYTimes. www.nytimes.com/2004/11/15/business/media/15addes.html
Deutsch Young Gun Advice for Agencies. Op-Ed, NY Daily News, by Andrew Beaver www.nydailynews.com/archives/opinions/1996/09/10/1996-09-10_an_end_to_tobacco_advertisin.html
James Carville. "Andrew was one of the most gifted Advance Men we've ever worked with..." Pg. 181 of "Buck Up, Suck Up and Come Back When/" '03 www.amazon.com/Buck-Suck-Come-Back-When/dp/0743224221