ALEXANDER L RODRIGUEZ
Medical Practice in Tampa, FL

Visual/Interactive Director at YMMY

Marketing and Advertising

YMMY - Tampa Bay since Jan 2013 - Visual/Interactive Director Mindclay Creative Nov 2003 - Jan 2013 - Director of Visual & Interactive HSN 2000 - 2003 - Director of Broadcast Graphics Crush Digital 1999 - 2000 - Motion Graphic Design (Freelancer) World Images - Santo Domingo, Dominican Republic Jan 1997 - Jul 1999 - Motion Graphics Designer Estudio Digital - Santo Domingo, Dominican Republic Jun 1995 - Jan 1997 - Motion Graphics Apprentice

School of Visual Arts 1999 - 2000
Bachelor of Arts (B.A.), Computer Arts / Fine Arts Universidad APEC 1994 - 1995
Bachelor of Arts (B.A.), Advertising & Graphic Design

Motion Graphics, Compositing, After Effects, Premiere, Animation, Computer Animation, Creative Direction, Interactive Advertising, Interactive Media, Web Design, Web Development, Visual Web Developer, Social Media Marketing, Social Media Strategist, Broadcast, Graphics, Television, Film, Post Production, Video, Video Production, Advertising, Final Cut Pro, Flash, Photoshop

English, Spanish, Japanese

Seagrass: Beneath The Surface : : Interactive Exhibits
Environmental Protection Agency : : 2013 Gulf Guardian Award
These interactive kiosks were installed at the entrances of five different aquariums from Florida to Texas, and was designed to educate visitors on the importance of seagrass for the environment. The experience consisted of a series of mini-games, which scored the user based on their performance and knowledge about the subjects. My role was to direct all aspects of art, interface, game creation and interactive development, among other minor tasks.
"Best Use of Social Media," Wild Eagle Awareness Campaign
Tampa Bay Business Journal : BizTech Awards
The Tampa Bay Business Journal's BizTech Awards considered Mindclay campaign for Dollywood's Wild Eagle as the "Best Use of Social Media." I was the main strategist on the awareness campaign for this record-breaking rollercoaster. I also directed all social media efforts, animations, and digital presence of the four-month long campaign. This campaign exceeded ticket sales expectations for the park, and afforded the new attraction an enviable level of exposure, way before the building process was even completed. See some press about this project here: http://www.bizjournals.com/tampabay/print-edition/2012/03/16/biztech-2012-awareness-engagement.html
"Best Use of Social Media," Cheetah Hunt Awareness Campaign
Tampa Bay Business Journal : BizTech Awards
I developed the strategy and logistics for this seven-month long awareness campaign, developed to promote Busch Gardens' newest rollercoaster, Cheetah Hunt. The campaign involved in-park, web, social media, and mobile components. I also directed all animation and motion graphics efforts, as well as interactive design and development. The campaign resulted in massive increases of audience volume on every online channel utilized, and resulted in one of the most successful launches for Busch Gardens. More info here: http://www.bizjournals.com/tampabay/print-edition/2011/03/18/biztech-best-use-of-social-media.html
Official Honoree, Cheetah Hunt Awareness Campaign
The Webby Awards
Under the category of Interactive Advertising, the 2011 Webby Awards named our agency's campaign as an Official Honoree, alongside other notable campaigns such as Conan O'Brien's "Team CoCo" and Pepsi's "We Inspire." Other agencies who received this honor were Y&R New York, BBH, among many others. I directed strategy, logistics, art direction and interactive design & development direction on this campaign.
Silver Addy, 2013 Tampa Addy Awards : : NASCAR/Sprint All Star Race Open
American Advertising Federation
I directed the concept and animation execution for this stunning opener. This was played on of the largest stadium screens in the world, in Charlotte, NC. You can view the animation here: https://www.dropbox.com/s/1pxthisnmynumah/1%20NASCAR%20Opening%20prev02.mov
Silver Addy, 2013 Tampa Addy Awards : : Tampa Bay Times Forum VIP Tour
American Advertising Federation
On this interactive virtual tour, I directed the visuals, web execution and social media strategy. This was a very creative way to show audiences all the features of this venue right from their homes. You can view a screen-captured sample of this experience here: https://www.dropbox.com/s/ce8zdie4rcpowhk/TBTF_VIP_Tour_cropped_H264_cropped_for_web.mp4

Equipment Control at Coca Cola Amatil

Food & Beverages

Neuropsychiatry (Psychiatry)

10000 Bay Pines Blvd, Bay Pines 33744
(727) 398-6661 (Phone)
3507 Bayshore Blvd SUITE 403, Tampa 33629
(813) 865-5082 (Phone), (813) 283-3091 (Fax)

Psychiatry, 1983

Healthgrades Honor Roll

English