ALAN A GOULD
Engineers in New York, NY
License number
Pennsylvania PE014533E
Category
Engineers
Type
Professional Engineer
Address
Address
2
New York, NY 10001
Pennsylvania
Pennsylvania
Professional information
Ceo At Usamp
Position:
CEO at uSamp, Venture Partner at Greycroft Partners, Board of Directors at uSamp, Board of Directors at Crowd Computing Systems, Inc., Board Observer at Netsertive
Location:
Greater New York City Area
Industry:
Marketing and Advertising
Work:
uSamp
- LA/NY since Apr 2013
-
CEO
Greycroft Partners
since Apr 2011
-
Venture Partner
uSamp
since Aug 2012
-
Board of Directors
Crowd Computing Systems, Inc.
since 2012
-
Board of Directors
Netsertive
since Jun 2011
-
Board Observer
READ Alliance
2009 - Jan 2013
-
Board of Directors
Harris Interactive Inc.
Apr 2011 - Dec 2012
-
Board of Directors
Roadify
Jan 2011 - Dec 2012
-
Advisory Board Member
Vizu
Jun 2011 - Jul 2012
-
Board of Directors
Affine Systems
Feb 2011 - Jan 2012
-
Advisory Board Member
The Nielsen Company
2009 - 2010
-
CEO, Advertiser Solutions
NIelsen IAG
2008 - 2009
-
Co-CEO
IAG Research
May 2000 - May 2008
-
Founder, Co-CEO
Education:
Georgetown University
BSFS Harvard University Kennedy School of Government
Master in Public Policy New York University School of Law
JD
BSFS Harvard University Kennedy School of Government
Master in Public Policy New York University School of Law
JD
Managing Director At Evercore Partners
Position:
Managing Director at Evercore Partners
Location:
Greater New York City Area
Industry:
Financial Services
Work:
Evercore Partners
since Jun 2010
-
Managing Director
Natixis Bleichroeder
Aug 2004 - Oct 2009
-
Managing DIrector
Skills:
Equities, Corporate Finance, Equity Research, Hedge Funds, Capital Markets, Investment Banking, Investments, Financial Analysis, Valuation
Computerized System And Method For Increasing The Effectiveness Of Advertising
US Patent:
2002012, Aug 29, 2002
Filed:
Jul 31, 2001
Appl. No.:
09/917792
Inventors:
Alan Gould - New York NY, US
Kenneth Orkin - New York NY, US
Trevor Chung - New York NY, US
Cheryl Idell - Hewlett Neck NY, US
Kenneth Orkin - New York NY, US
Trevor Chung - New York NY, US
Cheryl Idell - Hewlett Neck NY, US
Assignee:
Intermedia Advertising Group - New York NY
International Classification:
G06F017/60
US Classification:
705/014000
Abstract:
Disclosed is a system and method for conducting an incentivized trivia contest to increase the effectiveness of advertising which includes a software information system that collects and analyzes data on the effectiveness of ads during the programs in which the ads are aired. The system can be used to report data on recall, understanding, likeability and other key performance measures to advertisers and other clients, via a web based delivery system. A first set of trivia questions relating to advertising and a second set of trivia questions relating to content are stored in the system. The first and second sets of trivia questions are associated with a broadcast of advertising along with content. A subset of the first and second trivia questions are selected for transmission to a member. The member's responses are received and points are awarded for correct answers. Incentives are provided to members based upon points awarded.
Computerized System And Method For Increasing The Effectiveness Of Advertising
US Patent:
2010028, Nov 11, 2010
Filed:
May 18, 2010
Appl. No.:
12/782582
Inventors:
Alan D. Gould - New York NY, US
Kenneth S. Orkin - New York NY, US
Trevor Chung - New York NY, US
Cheryl Idell - Hewlett Neck NY, US
Kenneth S. Orkin - New York NY, US
Trevor Chung - New York NY, US
Cheryl Idell - Hewlett Neck NY, US
International Classification:
G06Q 30/00
US Classification:
705 1412
Abstract:
Disclosed is a system and method for conducting an incentivized trivia contest to increase the effectiveness of advertising which includes a software information system that collects and analyzes data on the effectiveness of ads during the programs in which the ads are aired. The system can be used to report data on recall, understanding, likeability and other key performance measures to advertisers and other clients, via a web based delivery system. A first set of trivia questions relating to advertising and a second set of trivia questions relating to content are stored in the system. The first and second sets of trivia questions are associated with a broadcast of advertising along with content. A subset of the first and second trivia questions are selected for transmission to a member. The member's responses are received and points are awarded for correct answers. Incentives are provided to members based upon points awarded.